This is a depiction of what is refered to in Germany as a "Hornochse" (Horn ox) or at least how I imagine what one would look like. It´s an insult to people who behave, act and look somewhat off-putting, similar to a "douchebag". This is why he´s wearing cheesy Ed Hardy clothes.
Modelling and texturing done in ZBrush, rendered in Keyshot with post-production in Photoshop.
https://www.behance.net/dilatedpupil